Zircon Announces New Brand Strategy For Wall Scanner Tools. Simplification Makes Choosing the Right Tool Easier for Consumers
CAMPBELL, Calif., July 5, 2005 — Zircon Corporation, inventor of the world's first electronic stud finder, has announced a new brand strategy that consolidates its wall scanning tools into two simple lines – StudSensor™ and MultiScanner®.
The StudSensor™ brand will encompass single-function tools that find wood and metal studs, while the MultiScanner® brand will include those products that scan for multiple materials such as wood and metal studs, metal pipes and hot electricity. Within the two brands, products will be identified by a simple numbering scheme that makes it easy for end users to identify the feature level that best fits their needs.
"Zircon has always taken pride in making critical, everyday jobs as simple and easy as possible for contractors and do-it-yourselfers alike," stated President Robert Coler. "The new brand strategy will make selecting the right tool for the job just as easy."
Given the new brand architecture, Zircon has announced that ProScanner OneStep®, previewed at the International Builders' Show in January 2005, will be renamed and officially launched at the National Hardware Show in May as MultiScanner® i700 OneStep®.
"It made sense to coordinate our wall scanner offerings under these two well-known and established brands," said Scott Taylor, Vice President of Marketing. "Our StudSensor™ line has garnered tremendous brand equity since its introduction more than 25 years ago, and our MultiScanner® line has set the bar for multi-function wall scanners."
Silicon Valley-based Zircon, celebrating 30 years in business, is dedicated to delivering innovative, easy-to-use technology to the world's toolboxes. Since 1975, the company has used patented technology to design, develop, manufacture, and market one-of-a-kind hand tools that perform critical, everyday jobs, saving users time and money. Zircon's products include the StudSensor™ family, the original and best-selling line of stud and joist finders, and the MultiScanner® line of products for finding wood, metal and electrical wiring. Each line has products with Zircon's exclusive CenterVision® technology. Zircon also sells a full line of electronic scanning, measuring, and leveling tools for almost every job. For more information about Zircon's family of products, call 1-800-245-9265.
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Note: CENTERVISION, DEEPSCAN, DIMENSION PRO, EXTREME PRECISION, iLINE, iSENSOR, LASERVISION, METALLISCANNER, MULTISCANNER,ONESTEP, RADAR VISION, REPEATER, SPOTLITE, TRISCANNER, TRUCAL, ULTRALEVEL 6, VIDEOLEVEL, VIDEOSCANNER, WIREWARNING and ZIRCON are registered trademarks of Zircon Corporation. AUTOCAL, DIMENSIONATOR, EASYMARK, HYPERTAPE, LEAK ALERT, MAKE NO MISTAKE, PLUMB PYRAMID, QUBE, STUDSENSOR, STUDVISON and WINDOW-IN-THE-WALL are trademarks of Zircon Corporation. (041307)